We have the research & planning, marketing and advertising experience, plus fluency in Spanish and a thorough knowledge of the Latin culture (knowing the differences and similarities among the various national origins) as well as a deep understanding of both US born Hispanics and foreign born Latinos, needed to assist our clients with their Hispanic marketing efforts.   Our combined backgrounds and areas of expertise, together with our ability to moderate in Spanish or English and the possibility of using a female or male moderators, enable us to better uncover consumer insights and provide the enhanced actionable information, insights, ideas and recommendations needed by marketing management and advertising agencies. We provide complete turn-key or a la carte research services. If our clients have not decided which methodology to use, we will recommend the best alternative based on the research objectives and available budgets, suggesting the sample size, participant profiles and markets. Typical Qualitative Project Management includes development of the Screener and Discussion Guide, coordination of Facilities, Participant Recruitment and Incentives, Moderation, Debriefing and Analysis. We will provide either a Top Line Summary or Executive Report. Optional Services include on-site translation, stationary or operator assisted videotaping, video editing, in-language and translated transcriptions. While most of our work is conducted through Qualitative Research, we also do Quantitative projects and Consulting. Most used methodologies and services provided include the following: Qualitative Methodologies - Focus Groups & Mini Groups - In-Depth Interviews (IDIs), Diads & Triads - Consumer & Trade On-the-Street Interviews - Telephone IDIs - Quanti-Quali Sessions with Dialers - Ethnography (In-Homes, Shop-Alongs & On-Premise) - Consumer Panels - Trade Panels Quantitative Methodologies - Telephone Surveys - Personal Interviews - In-Home Interviews - Mall Intercepts - On Premise Exit Interviews - Fieldwork Coordination Advertising, Marketing & Research Consulting - Advertising Consultation - Advertising Production Supervision - Development of Marketing Communications Plans - Market Research Planning & Design - New Business Development Other Areas of Expertise - Facilitation of Business & Consumer Sessions - Employee Satisfaction & Motivation Programs - Brainstorming & Idea Generation We guarantee the quality of our work because we, the partners, are personally involved in each and every project. Next time you need to do Hispanic Research or require Strategic Planning or other Consulting services, call Guy Antonioli or Beatriz Noriega and let us focus our attention on your behalf. Please see attached bios on the partners and a complete listing of our clients. References will gladly be provided upon request.

We have the research & planning, marketing and advertising experience, plus fluency in Spanish and a thorough knowledge of the Latin culture (knowing the differences and similarities among the various national origins) as well as a deep understanding of both US born Hispanics and foreign born Latinos, needed to assist our clients with their Hispanic marketing efforts.

Our combined backgrounds and areas of expertise, together with our ability to moderate in Spanish or English and the possibility of using a female or male moderators, enable us to better uncover consumer insights and provide the enhanced actionable information, insights, ideas and recommendations needed by marketing management and advertising agencies.

We provide complete turn-key or a la carte research services. If our clients have not decided which methodology to use, we will recommend the best alternative based on the research objectives and available budgets, suggesting the sample size, participant profiles and markets.

Typical Qualitative Project Management includes development of the Screener and Discussion Guide, coordination of Facilities, Participant Recruitment and Incentives, Moderation, Debriefing and Analysis. We will provide either a Top Line Summary or Executive Report.

Optional Services include on-site translation, stationary or operator assisted videotaping, video editing, in-language and translated transcriptions.

While most of our work is conducted through Qualitative Research, we also do Quantitative projects and Consulting. Most used methodologies and services provided include the following:

Qualitative Methodologies

- Focus Groups & Mini Groups

- In-Depth Interviews (IDIs), Diads & Triads

- Consumer & Trade On-the-Street Interviews

- Telephone IDIs

- Quanti-Quali Sessions with Dialers

- Ethnography (In-Homes, Shop-Alongs & On-Premise)

- Consumer Panels

- Trade Panels

Quantitative Methodologies

- Telephone Surveys

- Personal Interviews

- In-Home Interviews

- Mall Intercepts

- On Premise Exit Interviews

- Fieldwork Coordination

Advertising, Marketing & Research Consulting

- Advertising Consultation

- Advertising Production Supervision

- Development of Marketing Communications Plans

- Market Research Planning & Design

- New Business Development

Other Areas of Expertise

- Facilitation of Business & Consumer Sessions

- Employee Satisfaction & Motivation Programs

- Brainstorming & Idea Generation

We guarantee the quality of our work because we, the partners, are personally involved in each and every project. Next time you need to do Hispanic Research or require Strategic Planning or other Consulting services, call Guy Antonioli or Beatriz Noriega and let us focus our attention on your behalf. Please see attached bios on the partners and a complete listing of our clients. References will gladly be provided upon request.